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This logo was one of the first created in collaboration and with creative direction from the good folks at Modiphy. We wanted to use the idea of a pipe connecting the G and S from the company’s name and developed the idea of using negative space to have the letters interact. At the same time, the S creates the illusion of a twisting pipe.
Another fun element to this project is that the logotype is all developed from scratch (see my post on Custom Lettering) in order to best match the shapes of the mark. Collaborating on this project in real-time made this logo a blast and one that we are really proud of.