See All Projects

Wildside Logo

When Antioch Community Church in Waco Texas reached out to me to rebrand their youth program, I was thrilled. Their vision was for something fun and hip that used custom lettering. After lots of experimentation using my brush and ink, I lettered the logotype before bringing it into the computer. Along with the main logo, I was also asked to create a standalone logomark using just letters. This was intended to contrast the main part of the logo and so it was almost like doing two projects in one!

Wildside Logo 1
Wildside Logo 2

The Mark

I love creating simple, clean marks using letterforms and this was no exception. The challenge was making the letters interlock in such a way that the viewer’s eye can distinguish between the two. I think this is specifically successful because the interesting shapes trick the eye into switching between the two letters.